Yahoo budges in favor of Microsoft in the battle with Google
The competition between Microsoft and Google, in capturing leadership of the money-spinning Internet Search business has ended the first round. Microsoft which has been in the process of squaring up Yahoo with a $45 million dollar business last year seems to have gained some leverage. By an impending deal between these two, if comes true, Microsoft would be nearer to its goal of occupying the second position as a powerful Search Engine after Google.
Yahoo has taken up the round-about way of beating Google instead of by itself and has come forward to support Microsoft’s latest wing Bing, as per reports appearing in the The Wall Street Journal and Boom Town Blog. Another report in Advertising Age says ads placed in the search results would be served by Microsoft’s new technology AdCenter and not by Yahoo’s advertisement platform Panama.
Editor of Search Engine Land, Danny Sullivan is of the opinion that Yahoo is giving up on search and further analyses the matter thus:
Yahoo will continue to sell search ads both in its and Bing’s platforms with a 80% retainer; online search data and buying habits of computer users will be with Microsoft and will improve its ability to identify and serve up the most profitable and relevant ads in the long run; by running the technology underlying this arrangement, ultimate winner will be Microsoft.
Google has 65% and the Microsoft-Yahoo combination 30% in the present market share. But the progress Microsoft’s Bing makes with the support of Yahoo, will make it as the only search engine apart from Google. Surely an insurance for Microsoft and Bing.
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