What’s In A Name? Apparently, Everthing
How many of you internet surfers use the search engine Google? How many use Bing? How about AOL? What about Yahoo for your search? As many of us do, it seems that Google is the forerunner and the least likely used is Yahoo. It is a silly little name – Yahoo, which in the United States is usually associated as a slang word for a goof, or uncultivated individual. Name association. It isn’t fair in this case as Yahoo is not such a goof of a search engine, however the stigma still remains.
In actuality, Yahoo has a hearty following with over 500 million visitors monthly, and much to the disbelief of its cynics, is starting to revamp its platform with seemingly great success. With new CEO, Carol Bartz, at the helm, global branding, a new logo, and a budget of over $100 million dollars to be spent on its advertising campaign Yahoo is sure to continue being a competitor in its own right. Good things come to those who wait and Yahoo users will have to wait no more. With a totally overhauled look to the home page, new search engine avenues and email functions, Yahoo is hoping to create a happier “you” atmosphere and experience. Revamping and adding product enhancements and more direct personalization to easier connections for Facebook and Twitter to viewing email messages in order of your contact priority. This “you” will be the focus of Yahoo’s campaign set to air on TV, in magazines, radio, etc. This is just the beginning. Seems savvy Ms. Bartz has corralled Microsoft to come aboard and let Yahoo outsource some of its search operations as well. This new revitalization will be set to rock in the United States and nine countries with different user objectives marketed specifically to that region’s needs.
Many analysts are apparently going to be rethinking their previous closed-mindedness and embracing the new enthusiasm of Yahoo in its efforts to tighten the hold Google has on the searching world. While Google and Yahoo offer some of the same functions, Yahoo plans to offer its services in a more “one stop shop” thought process by incorporating the search section as well as kick in some display advertising ability. Yahoo and “You”; it’s a beautiful thing.
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