The Latest One » Valentine’s Day Cards http://www.thelatestone.com The Latest World Sat, 31 Dec 2011 08:33:46 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Tips for Search Engine Optimization on – Valentine’s Day http://www.thelatestone.com/tips-for-search-engine-optimization-for-florists-%e2%80%93-valentine%e2%80%99s-day.html http://www.thelatestone.com/tips-for-search-engine-optimization-for-florists-%e2%80%93-valentine%e2%80%99s-day.html#comments Thu, 12 Feb 2009 05:46:15 +0000 Neha Aggarwal http://www.thelatestone.com/?p=861 Search Engine Optimization is the immense tool for all to drive traffic to their sites in abundance.  Viewers searching the Internet are in millions everyday and this rush increases more when festive seasons approach.  For example Valentine’s Day bring forth enormous traffic to sites that have something to offer even remotely connected with Valentine’s Day. This is because the younger generation goes crazy about Valentine’s Day and floods the Internet in search of Valentine’s Day ideas, gifts, cards, flowers and what not. While so, Florists online can take incredible advantage – as Flowers and Valentine’s Day are inseparable. Appropriate promotion of their sites with meticulous planning, can divert some of these floods to their site and make their business most successful. Although it should have been taken up much earlier, as Valentine’s Day is fast approaching, nothing is late till the actual day of celebration for Valentine’s Day and the same ideas for SEO Project devised for Valentine’s Day can be successfully implemented with regard to other occasions – Mothers Day; Friendship Day; Father’s Day; Easter and Christmas and whatever you think fit.

That said here is a novel way for driving traffic to your site – “Siloing”.  This process was first published by Bruce Clay years ago and is still effective. (There is another technique published last year namely Page Rank Sculpting but that is totally different from Siloing).  The technique of Siloing works this way – you create a landing page with a theme or phrase according to your needs; there should be supporting pages which link to the parent landing page or similar landing pages at your site; they will not link to other supporting pages but only link to parent landing page.

This Siloing is very effective as you are creating focused content and all of them are linked to only the parent landing page – without diverting the attention of the viewers. Before embarking on this Siloing, we can have a look at the trends and patterns for searches made and the keyword phrase. The search statistics as shown by Google Insight to Search Tool with regard to Valentine’s Day are as follows:

valentines-day-search-engine

Top Searches

Search Volume for Valentine’s Day

search-valentines-day

Related Valentine’s Day Search Terms

From the above you can form some themes that you can use in Siloing your parent landing page.  The following are examples you can make the themes on:

  • Valentine’s Day (details of history, origin and related matters for the event)
  • Valentine’s Day Gifts
  • Valentine’s Day Cards
  • Valentine’s Day Ideas
  • Valentines Day Music
  • Valentine’s Day Flowers (This is where your site is coming in reckoning)

Make the Landing Page centering around Valentine’s Day theme and this page can contain only general information pertaining to Valentine’s Day and the link should lead to the supporting page, within the text of the main page.  Each supporting page should link to the other supporting pages as well as the landing page. Remember that supporting pages only link to other pages within the Silo or alternatively at the top of similar Silos.

With this base idea, you can imagine a lot of other terms and phrases to form the supporting as well as landing pages such as – Valentine’s Day history; summary; Valentine’s Day Cards; Gifts; Gifts for Men; Women; Teachers; Co-workers and so on.

You can portray beautiful pictures, run contests for viewers, give away free gifts for winners, and sky is the limit for new ideas. Actually there is no need to change your land page and only freshen it up with contents – every year or for every occasion.  Success will be yours in driving mad traffic to your site!

Via

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