Being actively involved in managing and participating social media networks, Muhammad Saleem feels being genuinely interested in the fundamentals of social media can sustain interests in such a network.

Saleem feels a social media network consist of people with similar interests and preferences and so it is understood that they will vote for each others’ content. This need to be interested in conversations and relationships can help sustain the network.

On the question of finding fresh content, Saleem feels content exists in any website or social news or blog sites. One just has to have the discerning eye. Naturally ther4e are overlaps but the treatments are different since different people have varied views on any given topic.

He does not rule out the role of payola in such social media networking, however, he is confident that the method employed is usually not suitable and it’s a temporary thing. One can usually see through such spam. But to him content is king. If the content is good and interesting enough, he feels it can be put up for others to view it.

One’s conversion goals are important, according to Saleem. A social networking site would not be effective enough if one is trying to make money by selling advertisement. Most of these users have adblock plus installed and it does not help at all.

Social news is just one aspect, he thinks. There are other aspects like online video, online communities, social networking etc and if the site offers these and much more, you are hooked to the site.

If bloggers were excited about Diggs, it was a natural thing, Saleem feels, because it had not paid for a public relation exercise. For Tip’d Saleem says three things are significant for its success. Design, usability and branding he feels are the three planks on which a site can succeed and get more users.

According to Saleem, if one intends to make social media a part of one’s online marketing strategy one should take into consideration one’s conversion goals and also the interests and purposes.

It’s important to focus on one’s own community and also on the relationship with publishers. The social media expert is confident of the role of online marketers and publishers, for it is they, he thinks, who are able to successfully develop a social network community and site.

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