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Small Lapse In Craftsmanship Causes Sony Batteries Dearly

Electronic gadget manufacturers are very sensitive to customer complaints, with their zero tolerance on quality deviations, if the latest announcement of Sony, the Japanese Giant of Consumer Electronics is any indication.  Sony has embarked on a mammoth recall of more than 100,000 batteries manufactured by one of its subsidiaries, Sony Energy Devices Corporation. Reason – the batteries supplied to some of the biggest Laptop Computer manufacturers, who have worldwide customer base, are feared to have fire hazard.

The doubtfully-defective batteries have been fitted into 74,000 HP Laptops; over 14,000 Toshiba Laptops and few more thousands each in Acer, Dell and Lenovo computer devices.  These Laptops have reached the markets between 2004 and 2005 and have been sold out in various countries, the chunk of the quantity amounting nearly two thirds having been marketed to customers living outside the US country.

Sony has taken the hard decision to recall these batteries from the market, after having received more than 40 cases of customer complaints of overheating. According to spokes persons from this Electronic Giant, the defect is attributed to poor raw material and change in factory settings.

This recent recall is yet another episode, closely on the heels of another voluminous recall Sony Company made early last month.  As many as 73,000 TZ-series VAIO Laptops had to be recalled after reportedly one customer had been burnt by overheating (although this is contradicted by AFP reports to be six more cases involving nearly 440,000 Laptops). Reports indicate that four models are concerned: VGN-TZ100, TZ-200, TZ-300 and TZ-2000. These were high-end laptops intended for use at corporate and business segments.  Eventually the recall will be of long lasting effect in the Company’s image, though Sony has come forward to offer free inspection and repairs/replacement at their authorized service centers.

Sony Laptop batteries have been rumored to have been undergoing series of such incidents of defective functioning and the Company has so far incurred a whopping loss of $430 millions (GBP 240 millions) involving recall of batteries and replacement of batteries to Dell and Apple, somewhere in the region of 10 million defective batteries.

It has also come to light that the problem comes from a loose screw behind the hinge which could potentially cause a short circuit of wires. A small lapse in craftsmanship to cost the Company so heavily.

 

 

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