SEO in 2009
The acronym SEO stands for Search Engine Optimization, these are the latest “buzz” words being used in the world of the internet, and are valuable marketing tools for anyone wishing to optimize site or other online content to receive “hits”. Understanding SEO into 2009 is vital to anyone wanting to be on top of things for the next year, and we include a number of tips and pertinent articles.
Ranking; is it dead, or is there evolution taking place?
A great many discussions have taken place regarding SEO and where this will go in 2009. This is actually both interesting as well as amusing as for some time now the suggestion ahs been that SEO is dead! Others have been also suggesting that SEO is not dead, it is merely transforming into a product which has a more “online marketing” aspect about it. In other words it is not any longer simply about “manipulating” search engine results.
For many people SEO has always been about online marketing, not only search engine rankings. They believe that SEO takes on more of the aspect of assisting internet searchers to find exactly what they are looking for when they are online. People who have been intimately involved in SEO over the years have seen quite a number of changes. Different KPI’s and metrics have come into play while others have just faded into the background. New tools are another factor, and these have become available to monitor SEO performance. As we see the end of 2008 and the beginning of 2009, what will happen over the next decade?
Elements of Change
There are four elements of change that we will more than likely see happening in SEO during 2009 and into the next decade. Although in the last few years we have already started down this path, even more marketers than ever will likely be taking advantage of SEO as a marketing tool.
1. Metrics which Matter – Refocusing
2. Awareness that SEO does provide value
3. Budget shifting towards SEO
4. Blended and personalized search results
It is widely believed that there is a shift in the understanding of SEO; large business concerns are taking cognizance of this. They are learning that SEO does provide value and are using it as part of both their online, and overall marketing strategies. When done properly SEO provides a cost effective way to drive business to your company and this in turn improves the bottom line. The strange thing is that Marketing Managers are still pouring cash into pay for click and sponsored search efforts. Therefore it is vital to ask yourself if you feel you have a budget which is proportional between PPC and SEO. How many are there of you who have line items for SEO?
Times are tough in the present economic climate, it is for this reason that marketers should take a look at SEO, and consider it long and hard. SEO provides many benefits, it is cost effective, and in fact it is relatively cheap compared to other marketing tools. SEO is able to promote your brand, your services or your product, and when the marketing department has to make budget cuts, SEO might be the best possible option available.
SEO is sometimes referred to as “Organic Search” and it tends to offer long lasting results in a search engine page which will not have to be paid for. Unlike PPC, strong organic visibility can offer a very good return on investment.
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