Promotion Style of Aamir Khan for Three Idiots
New style publicity of Aamir Khan for Three Idiots
Advertisement of a movie Aamir Khan style – this is how you can describe the gimmicks and publicity stunts made by the popular artist of Bollywood. You have heard movie premiers being celebrated like a festival, just to kindle the curiosity of the ardent fans of cinema Heroes (the recent one is Big B’s Paa).
But the hero going to many cities in complete disguise and without his bodyguards tailing is unheard of. That is what Aamir Khan is doing for promoting his oncoming movie – Three Idiots – (4000 prints it is gossiped). Recently he started his publicity campaign at Varanasi (the holy city of India, where milling crowds gather every day).
Aamir is said to have hired a cycle-rickshaw (the rickshaw wallah came to know that it is Amir Khan only the last day) and roamed in and about Varanasi for three days, in an old-man’s get up. None could identify the matinee Idol of Bollywood cinema. Amir told the press later that he visited the native place of his mother Zeenat, in Teliyanala area, near Prahalad Ghat. He was happy to be at his mother’s birth place, though the house was in ruins.
Amir is proposing to visit seven other cities all over India, the names he would not divulge. However in a function arranged for publicity of the movie, the Indian Master Blaster, the legendry cricketer Sachin Tendulkar, read out a prepared text in Hindi. It contained some clues of the cities Amir will be visiting.
Amir has another novel route to promote Three Idiots. He has a Fan Page at the social network Face Book (where his blogs appear only when his movies are released) to get in touch with his fans, to feel their pulse. You can see photos of Aamir chatting casually with various people in carefree style. He has been going on live video chat – Amir Khan “The Pucca Idiot”. He releases clues one by one (6th clue is the latest) about places of his visit. So far he has covered Varanasi; Chanderi; Kolkatta; and Faridkot. His live video chat on 19th December drew huge crowed and this tempo is expected to be kept up by the Bollywood Hero.
Will all these gimmicks yield results at the box office when “Three Idiots” hits the screens on Christmas Day? Let us wait and see!
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