Control your SEO profits: Ten tips for a SEO worker
The SEO market has risen exponentially in the last year due to the growing influence of the Internet in commerce and everyday life. Online companies are now competing with each other in a much more intense manner than ever before paving the way for SEO workers to enter the scene and quickly begin earning money.
However, despite the growing SEO demand the SEO industry is still met with as much disdain as it is with approval. Due to the presence of black hat SEO workers and other manipulative tactics it can be a rough market to properly conduct business in. Thus, if you want to be truly successful as an SEO provider you may want to take a minute to read the following ten tips that will help you pave the way to legitimate success.
Keep clients informed. Out of fear that clients will discover the secrets of SEO and perform SEO websites on their own without an agent many amateur SEO workers refuse to tell their clients how they intend to boost a websites SEO value.
Clients hire SEO consultants because they do not want to take the time to maintenance their websites SEO. If they intended to perform SEO on their own, they would simply research the topic. When you keep your clients up-to-date, they can rest assured that you are making legitimate progress, which will help you retain their business.
Set milestones. Following the same train of thought, companies want to know what you can provide them as an SEO consultant on a regular basis. They also appreciate knowing what you cannot.
When you set milestones that can be achieved weekly a company can rest assured that you are making process. Since it takes time for SEO results to influence website traffic this may mean the difference between maintaining their contract and losing it.
Never make a promise you cannot keep. Nobody likes to feel lied to. The world of SEO is constantly evolving and each website is a brand new scenario. The internet world is very much like the human population.
Just because a solution worked in one case does not mean it will in the next. A doctor cannot guarantee that one drug will fix you because it fixed their last patient. The best you can offer is results that show you have been effective in the past and an action plan that shows how to you plan to achieve the same results in their case.
Stay realistic. Continuing this train of thought, offer expectations that are realistic to your client. Present reasonable timelines, not the timeline that the client wants to hear. Being able to carry through with your word is far more important than lying initially to retain a client. It will come back to haunt you.
Stay current. The SEO world evolves at the same rate that the Internet evolves. Do you remember when Friendster was the top social network online? Myspace and Facebook have since left it in the dust.
The SEO world operates in the same fashion. Search engine spiders and robots change their methods and algorithms constantly and you want to make sure that you change your SEO style alongside them for success.
Do not be afraid to admit lack of knowledge. Once again, since SEO efforts can take months to manifest themselves building a client’s trust is essential. If you do not know something, it is in your favor to admit it to you do not know. Instead, let your client know that you need to research the matter and respond back when you have the accurate answer. It is easy to find information online, do not let your clients trap you in a lie by providing misinformation.
Google does not define SEO. Many amateur SEO consultants mistakenly focus on simply increasing Google PageRank. While Google is the most popular search engine online, several other search engines also experience high volumes of traffic such as Yahoo and AOL. Ignoring these search engine spiders means depriving your customers of customers that may result in your contract renewal.
Play it safe. There is a large gray area in between black hat and white hat SEO and your idea of legitimacy may be different from your clients. If it seems risky to you avoid the SEO tactic altogether.
SEO is not PPC. Paid search marketing is an entirely different field then SEO marketing. IF you do not know the difference, now is the time to look it up before a client leaves you with egg on your face.
Give references. Many clients will not ask for a reference list or actually check up on your references. However, offering them at all times gives your work legitimacy which will always help distinguish you from other SEO consultants bidding on the same job.
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Your next visitor. Good reading. Good wishes..Murli