Bing of Microsoft is no competition – Google
The market leader of Internet Search, Google, which controls between 65 to 73 percent of the Search Engine market in US, has commented upon the recent Microsoft-Yahoo pact to project Bing will curb competition.
Google’s statement reads in respect of the tie up between Microsoft and Yahoo that they are for healthy competition, which brings more benefits for users and would like to learn more about the deal.
Same views were expressed by Marissa Mayer of Google, saying the deal would likely to pose a negative impact for online competition and her company is studying the pact deeply.
It is noteworthy that during last year Microsoft tried to acquire Yahoo as a whole – not the search engine part alone – when Google vehemently attacked the bid and made a contract with Yahoo regarding search engine operations.
But what happened was Google backed out of the deal, as US Department of Justice threatened to file a law suit, questioning the antitrust implications.
If their earlier deal with Yahoo had materialized, Google would have got a lion’s share of 90 percent in the Internet search market. Now Google questions about Bing’s competition, which commands barely 30 per cent of the market share.
However some people have expressed opinion that the Bing deal would only bolster competition to Google. Yahoo CEO Carol Bartz says in a blog post that competition equals innovation. In a field where one player is dominating the majority 70 percent share of search market, it is completely lopsided and Bing’s deal would mean a healthy competitor emerging on the scene, to keep everyone on their toes – Carol added.
Onlookers are of the view that Google still maintains its 65 to 73 percent share in the search market, although Microsoft Bing is increasing its search reach and advertisers may shift their loyalty from Google to Bing, if at all Bing shows a progress of 30 percent share, instead of 10 or 20 percent. But there is no alternative to Google for those who want maximum volume.
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A new search engine called Lavva.com is hoping to grab market share from Google and Bing by focusing on visual search results and allowing users to interact with others as they look for information on the Web.
Lavva – http://www.lavva.com/
About lavva.com – http://www.webguild.org/2009/08/lavvas-new-search-engine-attempts-to-democratize-search.php