“Cheap” SEO can pay off
Sometimes it pays to keep it simple when it comes to choosing your SEO terms, which is why you should always minimize your vocabulary when choosing your SEO targeted keywords. The simple truth of the matter is that browsers are not likely to use an advanced vocabulary while searching and thus if your keywords are over descriptive you will never garnish any hits. To clarify this thought, take the example of the word “cheap.”
The common perception of online SEO taskmasters used to be that the phrase cheap has a negative connotation and should be left out of keyword content. Consumers may read the word cheap in relation to your product or service and think that you do not provide excellent quality. However, in reality it is more common that most people have a positive connotation to the word cheap. They instead perceive cheap to mean that they are receiving an excellent low cost deal on a package.
For instance, the popularity of websites such as cheaphotels.com and cheapflights.com has skyrocketed simply because people mistype their search words into an URL box and are directed straight to these domains. It turns out that people want to read cheap on a web page, even if the deals advertised are not true. Hence, a consumer reaches a page that advertises cheap deals whether the deal is applicable to them or not they are prone to choose a package to finish their ordeal.
Thus, in the end a website sells a high amount of their promised product or service even if the deals they offer are not really ”cheap.” The key is to draw the audience to the website and once accomplished through effective SEO the result is a sale.
Find this hard to believe? Well, it is hard to argue with data from Google Adwords, which reports that the phrase “cheap insurance” garnishes about $673,000 searches in a month alone. The closely associated keyword search for “cheap car” receives a million hits a month. It turns out that the common consumer on the web wants to find everything “cheap,” and they have no qualms about searching for it in this manner.
It may be tempting to make your website sound more professional in press releases and throughout content by using phrases such as low cost, inexpensive, cost-efficient, and affordable but the reality is they cannot touch the simple power of cheap. While the words are soothing to read once, a consumer is on a website, these adjectives are not the first things that come to a consumer’s mind when they type their query into a search engine.
Think about it, when booking a flight does the first phrase that comes to mind a “cheap flight” or a “cost efficient flight?” The answer is the explanation why sometimes it pays to keep it simple, and why it can pay out to simply say cheap even if your prices are not.
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